Who We Are
SOFRATCOM translates the traditional culture of hospitality into actionable strategies for businesses looking to expand while preserving those authentic values.
At SOFRATCOM, our relationship with you is our top priority. We thrive when you do, sharing in the joy of seeing your hospitality dreams realized and your clients transformed into your most loyal ambassadors.
Our Strength
With extensive experience in the hospitality industry and a strong commitment to transparency, SOFRATCOM is dedicated to providing your business with tailored solutions that ensure growth while preserving the core values of traditional Lebanese hospitality.
Our comprehensive services include market scanning, business studies, feasibility studies, branding, digital marketing, supply chain connections, market expansion, supplier sourcing, recruitment support, premises layout, location hunting, kitchen equipment consultancy, food and safety management, and staff training.
OUR TEAM
Sleiman El Khaldi
Seasoned business development executive with a proven track record of driving international expansion and operational excellence in the Retail & hospitality sector.
Skilled in launching and scaling retail & restaurant brands across diverse markets, including successful expansions from UAE to UK and strategic planning for US entry. Expertise in developing comprehensive franchise systems, optimising multi-unit operations, and creating innovative retail concepts. Possesses strong financial acumen, consistently improving profitability through strategic negotiations, cost control measures, and e-commerce integration. Adept at building and managing high-performing teams, implementing effective training programs, and fostering a culture of continuous improvement. Combines strategic vision with operational expertise to drive sustainable growth, enhance brand presence, and maximise revenue across global markets.
Tsoler Shekherdemian
A talented Armenian-Lebanese digital marketing expert, she is into details and creative beyond expectations.
She has worked in many production fields and is a sales and marketing leader, driving brands to be recognized worldwide. She has a talent to convince people on what’s beneficial for their business without extra effort, based on her experience F&B and FMCG sector across MENA mainly and Europe.
She has a master’s degree in Social and Economic Development, she has also co-founded a multinational and successful crackers production and distribution company.
She will be our upcoming speaker for all digital marketing products.
Hiba Abdel Samad
Born in KSA, Hiba , a graduate from Lebanese University with a bachelor degree in Public Relations, a versatile professional with more than 14 years of experience in Hospitality operations fields in Lebanon and Dubai
Lara Salloum
Lara holds a Master’s degree in Food Science, ISO 22000 certified, she is a lead auditor and certified trainer.
Food safety is Lara’s focus of expertise. As staff and chefs love her attitude and cooperate with her transparently, this results in her gaining a 100% success over the years.
As part of her experience, Lara has also focused on system implementation and recipe management.
Whoever has worked with Lara has appreciated her added value, and found her to be a delight to work with. Despite the challenges Lara faced in implementing her duties, Lara is able to create a successful food safety-oriented team for your business.
Serouj Baghdassarian
Founder of Alienative.net, with over 15 years of experience in creating websites for a diverse range of clients including companies, NGOs, organizations, personal portfolios, artists, e-commerce platforms, corporate entities, and newspapers. Specializing in crafting unique, user-friendly web solutions tailored to meet the specific needs of each project.
MARKETS WE COVER
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UAE
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KSA
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Qatar
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Turkey
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Egypt
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Georgia
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Armenia
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UK
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France
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USA